So I have taken a different approach to listing the top US Craft Beer websites for September, by providing the cohort of either Forum based website with user interaction or site owned by a brewery. I have listed the Average Page views per unique user as well as the % of only single view users, and again the minutes spent on the site.
Average Page Views 4.6
So the Brewclub a website based in New Jersey had the highest 16 views per unique user, followed by Victory Brewing with 14 pages per user. This kind of ruined my idea that that the forum sites had the highest amount of page views, as it was one forum based and one brewer.
Average of users who only viewed 1st page 39.8
This category in craft beer websites is generally lower than the Macro Brewers due to the different content. The interesting point of the average here is that 40% users only check one page, but 60% dont and continue browsing.
Average Minutes Spent on the Website 4.6
Ratebeer at 12 minutes, Victory Brewing at 16 minutes and brewclub at 21 minutes were the clear leaders in this category that provides the amount of time that users are spending on average. These time statistics are quite interesting as it would imply the longer time you spend on a site the more you would likely go back to that site again. It is definitely a user content that is providing this type of time spent.
Site Type PageViews SingleView Minutes
1 Beer Advocate Forum 4 46 3.5
2 Ratebeer Forum 9.6 32 11.7
3 Home Brew Forums Forum 5.2 50 5.9
4 Dogfish Head Craft Brewery Brewery 3.1 47 2.6
5 McMenamins Breweries Brewery 3.3 31 3
6 New Belgium Brewing Brewery 3.4 14 2.6
7 BJ’s Restaurant & Brew Brewery 3.6 29 3.1
8 Samuel Adams Brewery 3.4 29 2.3
9 Stone Brewing Company Brewery 2.9 36 2.5
10 BeerSmith Home Brewing Forum 2.3 53 2.9
11 Craft Brewer Forum 2.1 52 2.4
12 TheBrewingNetwork Forum 4.2 54 2.7
13 Northern Brewer Forum 5.8 41 4.9
14 Sierra Nevada Brewery 2.8 43 1.9
15 Beer Mapping Project Forum 2.6 45 2.1
16 Thebrewclub Forum 16 26 21
17 Realbeer.com Forum 1.5 75 1.3
18 Tastybrew.com Forum 6.5 25 5.2
19 Rock Bottom Brewery 2.6 30 2.8
20 Gordon Biersch Brewery 3.3 28 2.2
21 Victory Brewing Brewery 14 17 16
22 BrooklynBrewery Brewery 3.3 39 2.5
23 Beer100 Forum 1 73 1.7
This month I decided to break up the lists instead of having one long page of charts or graphs. As this is a fun thing for me to do, it will continue to be a work in progress until I get it to look and feel somewhat professional. Though being the analyst that I am, it will likely never be good enough.
Why only 23 Craft Beer websites? well I take the take from the top 50 beer websites and I have used the method of using the US based sites that are non-macro based. I still view Sam Adams and Sierra Nevada as non-Macro, though I know some don’t in the craft beer fraternity. I think these lists show that it doesn’t matter how big you are, you can run the website from your bedroom and still get high hit and content rates, which I think is important to remember. I’m now aware of more beer websites that I ever knew existed before doing this Data Project, and hopefully this helps you as well look at other websites that seem interesting.
I will be doing other analysis with the data, but in a separate post. The full list of the September Top 30 includes macro breweries and changes in how they ranked from August. Hopefully before the Rugby Starts this weekend I can get some more data achieved.
Thanks to the positive feedback from last month and all comments welcome.