2011 Top 34 Craft Beer Websites –

Posted on January 21, 2012

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So it has taken me awhile to post another Website Analysis for Craft beer, and I summarised the data while I was in Melbourne over Christmas but it has taken me this long to get the analysis to a point where something meaningful can be used in it. Also in October I started a new analyst job, so thus haven’t had much a chance to think about data other than work related data. But yes this is where I want to spend my time, so apolagise for the delay in the stats.

*This data excludes any Large Macro website that is not Craft Related as I felt its not really relevant based on my blog being about Craft Beer Trends, not whats happening with Asahi.  * New in Ranking refers to Website previously not prior rankings for September. * Data Compiled December 31st for October/November/December (3 Months).

Who were the Biggest Winners / Losers in Ranking Positions Online?

Ranking SiteName TrafficRank Traffic RankQtr Difference+/-
New Beer Info Com 487132 364157 33.77%
New PubCrawler 625265 485265 28.85%
12 Dogfish Head Craft Brewery 117131 98553 18.85%
New How To Brew 271959 228893 18.81%
30 TheBrewingNetwork 207785 179893 15.50%
13 McMenamins Breweries 153471 133435 15.02%
21 Stone Brewing Company 237265 210832 12.54%
New Deschutes 437922 392450 11.59%
14 New Belgium Brewing Company 171179 157102 8.96%
34 Beer Mapping Project 385168 360211 6.93%
2 Beer Advocate 15003 14086 6.51%
37 Thebrewclub 310611 291889 6.41%
39 Tastybrew.com 230835 218656 5.57%
50 Beer100 416380 394582 5.52%
38 Realbeer.com 260543 247108 5.44%
41 Gordon Biersch 217557 207998 4.60%
New HomeBrewDigest 426627 410533 3.92%
New Brookston Beer Project 457446 445213 2.75%
40 Rock Bottom 282626 278176 1.60%
18 BJ’s Restaurant & Brewhouse 144040 144009 0.02%
New Pizza Port Brewery 493431 494731 -0.26%
32 Sierra Nevada 242412 243712 -0.53%
3 Ratebeer 21094 21297 -0.95%
45 BrooklynBrewery 258031 261888 -1.47%
28 BeerSmith Home Brewing 188129 192546 -2.29%
42 Victory Brewing 292047 305031 -4.26%
New BrewYourOwn 183851 192407 -4.45%
31 Northern Brewer 57879 61416 -5.76%
5 Home Brew Forums 24169 26901 -10.16%
19 Samuel Adams 114003 130881 -12.90%
29 Craft Brewer 227590 261462 -12.95%
New RogueAles 267877 308460 -13.16%
New DraftMag 268186 316186 -15.18%
New Coopers 216064 303351 -28.77%

 

This data chart really shows the grows of some new entrants into the Craft Beer Web data. By reducing the size by eliminating any large brewer it provided more room for smaller websites and even Blogs to enter the data chart. I have included the previous ranking and the current ranking to show either growth or protraction.

 

**Soon to be finalized Survey Analysis, I am currently working on a side project with Survey Monkey to release sets of surveys aimed at the craft beer market. I will be contacting brewers in the US/Canada and also creating a survey for beer blog/writers and beer enthusiasts. These sets of data collection with be a great method of understanding what is going on in trends within the beer market globally. Any questions or if you would like to get involved in this project please contact me via bierfesten@gmail.com  the trends analysis is not intended for sale but for the beer community.

Posted in: Beer Analytics