So it has taken me awhile to post another Website Analysis for Craft beer, and I summarised the data while I was in Melbourne over Christmas but it has taken me this long to get the analysis to a point where something meaningful can be used in it. Also in October I started a new analyst job, so thus haven’t had much a chance to think about data other than work related data. But yes this is where I want to spend my time, so apolagise for the delay in the stats.
*This data excludes any Large Macro website that is not Craft Related as I felt its not really relevant based on my blog being about Craft Beer Trends, not whats happening with Asahi. * New in Ranking refers to Website previously not prior rankings for September. * Data Compiled December 31st for October/November/December (3 Months).
Who were the Biggest Winners / Losers in Ranking Positions Online?
|New||Beer Info Com||487132||364157||33.77%|
|12||Dogfish Head Craft Brewery||117131||98553||18.85%|
|New||How To Brew||271959||228893||18.81%|
|21||Stone Brewing Company||237265||210832||12.54%|
|14||New Belgium Brewing Company||171179||157102||8.96%|
|34||Beer Mapping Project||385168||360211||6.93%|
|New||Brookston Beer Project||457446||445213||2.75%|
|18||BJ’s Restaurant & Brewhouse||144040||144009||0.02%|
|New||Pizza Port Brewery||493431||494731||-0.26%|
|28||BeerSmith Home Brewing||188129||192546||-2.29%|
|5||Home Brew Forums||24169||26901||-10.16%|
This data chart really shows the grows of some new entrants into the Craft Beer Web data. By reducing the size by eliminating any large brewer it provided more room for smaller websites and even Blogs to enter the data chart. I have included the previous ranking and the current ranking to show either growth or protraction.
**Soon to be finalized Survey Analysis, I am currently working on a side project with Survey Monkey to release sets of surveys aimed at the craft beer market. I will be contacting brewers in the US/Canada and also creating a survey for beer blog/writers and beer enthusiasts. These sets of data collection with be a great method of understanding what is going on in trends within the beer market globally. Any questions or if you would like to get involved in this project please contact me via firstname.lastname@example.org the trends analysis is not intended for sale but for the beer community.